Nested atop a conservation shophouse along Craig Road, leading content marketing agency, King Content, sets the right impression for its new workplace environment whilst embracing the heritage of the building. The intimate office space renders flexibility for the creative agency to switch environments as they transition from one activity to another, whilst facilitating the right culture and impression for its business in the creative industry. The 1,050 sq ft fit out encompassed an open plan office, meeting room, lounge area, kitchen and utility area.
"It was pretty rundown - outside of its main structure the interior was very old-fashioned and the lighting was very poor. It was quickly established that we really needed help from a good interior designer," Peter Bakker, Commercial Director for King Content, commented on the site conditions of the space prior to appointing Realys. He added, "We found Realys online and liked their designs. So we set up a meeting and went to their office. We immediately fell in love with it because it's really the sort of the industrial look that we were trying to replicate – which Realys has clearly done for us." The aesthetic of the office features 'minimalist' design elements, playful accent colours and creative details. Black framing accents complement the white office backdrop, industrial-inspired furniture settings and an injection of greenery welcomes one to the King Content’s new office.
Peter concluded, "Coping with the infrastructure of the building posed challenges during the fit out, but Realys overcame those quite quickly and the
infrastructure now works perfectly well and it's well hidden – it's well designed. So overall, Realys has been of great help in securing the premises and
putting it in place as we liked it. Thanks to Realys for quick inputs in changing things around, we were able to move
in close to the date that we anticipated."
Interview with Peter Bakker, Commercial Director for King Content